FREE SHIPPING with all Engagement Rings

About Us

Your most intimate event is deserving of a remarkable engagement ring. Each Eternally-Tru™ ring is handcrafted with three things in mind: quality, sustainability, and affordability.

Our rings are set with genuine earth-friendly, lab-created Tru-Diamonds™ gems that will keep your love light shining for the rest of your life.

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Crowned Halos

Halo rings have a crown of small gems set around a dominant centre stone. The halo-style engagement ring was originally created by jewellers to increase the visual impact of a ring’s centre diamond.

Classic Solitaires

Classic and sophisticated, Eternally-Tru™ solitaire engagement rings are set with a single Tru-Diamonds™ gem that perfectly emulates timeless romance.

Timeless Trilogies

Trilogies, or three stone rings, are among the world’s most popular designs. The three gems are said to represent your past, present and future, which makes the trilogy an ideal symbol of your everlasting love.

Contact us

There is never a request too big or a question too small for our Eternally-Tru™ Customer Care Team. Email us at or call +44 (0) 333 043 5000.

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Wedding Rings for Her

The greatest token of affection. Find the perfect wedding band to add that extra sparkle to your special day and forever after.

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Men's Engagement Rings

The ultimate symbol of enduring commitment and partnership, our men’s wedding band collection offers both modern and classic designs. Find your perfect fit.

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Ring Sizer

Not sure what your ring size is?

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You can, and should, have the ring of your dreams

We believe every woman deserves the ring of her dreams. That’s why we created our luxurious collection of Eternally-Tru™ Engagement Rings, set with genuine Tru-Diamonds™.

Tru-Diamonds™ are the earth-friendly, lab-created gems that have the same brilliance, fire and lustre as top-grade mined diamonds but they don’t cause the same harmful damage to the environment that diamond mining does.

Choose an Eternally-Tru™ Engagement Ring and you will feel good, not guilty, knowing that it’s been sustainably made and will be admired and adored for the rest of your life.

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Bridal Jewellery to Enrich the Occasion

From dazzling earrings and beautiful bracelets to eye-catching necklaces and crowning tiaras, you are sure to find the perfect finishing touches for your special day.

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Our Promise To You


Take time inspecting your ring and even show it to friends or family. If you are not delighted, you can return it anytime up to 30 days, unworn and in its original packaging, and we’ll refund you your full purchase price.*


The Tru-Diamonds™ gems in your Eternally-Tru ring will last a lifetime. In the unlikely event that your gem should get damaged or discoloured, we will replace it.*

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