Tru-Diamonds™ are the world’s best simulated diamonds. Each piece of Eternally-Tru™ Jewellery is set with genuine Tru-Diamond™ gems that will last a lifetime. Tru-Diamonds™ are manufactured by a process that heats rare minerals to a temperature of over 5,000 degrees Fahrenheit that results in the cubic crystalline form of zirconium dioxide (ZrO2) (CZ) which, when synthesized, is very hard and optically flawless. It should not be confused with zirconium silicate (ZrSiO4), sometimes erroneously called "cubic zirconium".

Each Tru-Diamonds™ gem is cut and polished under the most stringent criteria of colour, quality, size and shape resulting in gems with the brilliance, fire and lustre usually seen only in rare, top-grade diamonds.

Eternally-Tru™ Jewellery is Kind to the Environment

All of our jewellery is set with genuine Tru-Diamonds™ gems that are produced in state-of-the-art facilities so you know they are conflict free. And they’re kinder to the environment, unlike mined diamonds, which require tons of earth to be excavated to find just one carat of gem quality diamond.

Our bridal jewellery is “clad”. This means a covering of 4 microns of 18 ct. gold or. 950 platinum that has been fused over a solid core of sterling silver. This results in a far more luxurious product than vermeil plated which only requires a 2.5 micron covering of 10ct. gold. Our Bridal Jewellery is available in gold and platinum clad only.

Cladding is thicker than industry average plated jewellery which is between 2/2.5 microns, making it more durable and long lasting. 

When a jewellery item has more than one stone in the piece, we include the total weight of all stones combined. T.W stands for “total weight”.

Tips for caring for your Eternally-Tru™ Jewellery:

• Avoid wearing jewellery whilst doing housework, yard work and any other kind of rough work.

• Don’t let your jewellery come in contact with chlorine or bleach.

• Store your jewellery in a fabric lined case/box to prevent scratching.

Tips for cleaning your Eternally-Tru™ Engagement Ring:

• Connoisseurs Dazzle Stick is an essential tool for keeping your Eternally-Tru™ jewellery looking as good as new. It cleans quickly, safely and effortlessly with micro-fine cleansers and special polymers, it is our recommended method of keeping your diamonds' sparkle everlasting.

• Jewellery cleaner: Use the jewellery cleaner we’ve provided with your ring or another brand name liquid jewellery cleaner for diamonds. Read the label clearly and follow instructions.

• Detergent bath: Prepare a small bowl of warm water and a mild household liquid detergent that doesn’t contain bleach. Brush the jewellery with a soft brush until you have created a lather around it. Rinse jewellery with warm water and pat dry with a lint-free cloth.

• Ultrasonic cleaning machine: There are many types of these small machines available. They will clean any piece of jewellery that can be soaked in a liquid within a matter of minutes. When the machine is turned on, a high-frequency turbulence is created.

If you registered on our website and have ordered online. You can login and track the status of your order in your “My Account” section.

Alternatively, you can get in touch with our Customer Care Team on 0333 043 5000 or email us on care@eternallytru.com

Orders can only be shipped to locations within the UK and Northam Ireland. Because our Eternally-Tru™ jewellery is set in solid gold, we refrain from shipping elsewhere for safety reasons.

Your order will be shipped as soon as it arrives in our warehouse and has passed quality checks. You will receive your order no later than 28 days after purchase. 

All Eternally-Tru™ Engagement Rings and Wedding Bands are made to order, so your order will be shipped within 28 days after your order is received. It will arrive on your doorstep 28 days after the order was placed. When ordering bridal jewellery, we attempt to provide the fastest possible service and have your beautiful jewellery delivered within 5 days. All Eternally-Tru™ Bridal Jewellery pieces are handmade, so if the item you have ordered is not in stock, please allow up to 28 days for delivery.

Our Promise To You

 30-Day Money Back Trial

Enjoy your Eternally-Tru™ jewellery for 30 days. Keep the item in the box, pop the question, show it to your friends and family and if you are not delighted, we’ll refund your full purchase price. No questions. No delays.

 Lifetime Quality Guarantee

All Eternally-Tru™ jewellery will last a lifetime. We’ll replace your stone without question, in the event of damage or discolouration, for so long as you live.

T's & C's Apply.

Enter the coupon or promotion code in the promotional code block at checkout. Sometimes there may be a code automatically added. If it’s the incorrect code, you can update it.

Yes, we have a printable ring sizer available on the ring sizer page of this website, or you can request one through our call centre 0333 043 5000 or email care@eternallytru.com.

For reasons of hygiene, if they have been worn, pierced earrings cannot be returned for refund or exchange unless defective in manufacture. 

Return it to us at Tru-Processing Centre, PO Box 90, Porth, Wales, CF40 9BL, United Kingdom with a covering explanatory letter. We will then arrange to either refund you or replace the goods, whichever you prefer. 

If you're returning something because it doesn't fit or it's not suitable, you'll need to pay the postage costs to return it to us. If you'd like us to replace the goods with another size, colour or item, we won't charge you for carriage on the replacement. However, we will refund your postage in full on faulty goods returned.

If you have any problems with an order, let us know and we will advise you exactly what steps we're going to take to rectify the problem. Write to us at care@eternallytru.com or, alternatively, you may contact us by telephone on 0333 043 5000. 

Please see “Our Promise To You” which outlines our double guarantee. All goods supplied by Eternally-Tru™ are from official sources and are covered by the normal manufacturer’s warranty. If you are not entirely happy with your purchase, please let us know. Write to us at Tru-Processing Centre, PO Box 90, Porth, Wales, CF40 9BL, United Kingdom . Alternatively, you may contact us by telephone on 0333 043 5000 or email us at care@eternallytru.com

We accept most credit or debit cards and you can also pay with PayPal and Klarna.

Pay later in 3, 6 or 12 interest-free instalments allowing you to spread the cost of your purchase to suit your budget. The payment for each instalment will automatically be collected from the debit or credit card you entered at checkout. Your first instalment will be collected when your order is confirmed by Eternally-Tru™ and instalments 2 and 3 are scheduled 30 and 60 days later, respectively. You can always monitor your payments’ schedule in the Klarna app. 

Yes.

Recommendation - Always close your Internet browser when you have finished shopping especially if you use a shared PC. This will delete temporary Internet cookies from any sites that you may have visited and ensure other users do not see your personal details.

Eternallytru.com participates in Verified by Visa and MasterCard SecureCode for added online payment security. These services are offered by Visa and MasterCard, in association with the bank that has issued your credit / debit card. It is aimed at protecting your details when shopping online by ensuring your card is not being used by someone else and is becoming a standard across all shopping websites.

If your card qualifies and you haven’t yet registered, simply follow the on-screen instructions. This process will create an online code (different to your card PIN – an online PIN equivalent) for use on Eternallytru.com and other participating websites. This is a completely secure process. The information you provide is completely private, and will only be visible to you and your card issuer, and would never be shared with other parties. If you're unsure about this new service, you may be able to complete your order without registering but your card issuer will eventually require you to register to continue shopping online. 

If you would like to learn more about these services or have any difficulty with the process, please contact your card issuer who should be able to assist you.