Bridal Jewellery About Us

Every Woman Deserves The Jewellery Of Her Dreams

Each one of our pieces that feature in our Bridal Jewellery Collection has been handcrafted with three things in mind: quality, affordability, and sustainability. It is important to us that each bride finds the most suitable pieces to wear on her special day and many days after without compromising quality or sustainability. Each piece has 4 microns of 18 ct. gold or .950 platinum that has been fused over a solid core of sterling silver, resulting in lasting, exquisite pieces of jewellery that are the perfect choice for brides this century.

The World’s Premier Laboratory Created Gems

Our Eternally-Tru™ Bridal Jewellery Collection has been sourced from our sister company Tru-Diamonds™- the world’s premier brand of non-mined, earth-friendly, simulated diamond jewellery – with over 100,000 delighted customers in the United Kingdom alone and many more all over the globe.

Simulated diamonds are manufactured by a process that heats rare minerals to a temperature of over 5,000 degrees Fahrenheit. Tru-Diamonds™ are cut from the cubic crystalline form of zirconium dioxide (ZrO2) (CZ) which, when synthesized, is very hard and optically flawless. It should not be confused with zirconium silicate (ZrSiO4), sometimes erroneously called "cubic zirconium".

Eternally-Tru – Your Best Choice All Round

Every Eternally-Tru™ jewellery piece is set with ethically made, environmentally friendly Tru-Diamonds™ gems. These high-quality, laboratory created gemstones are so authentic that even a professional jeweller won’t know that they’re not top-grade mined diamonds when you’re wearing your Eternally-Tru™ jewellery.

Eternally-Tru™ is not just a more affordable choice, it’s also the earth-friendly choice that you can wear with pride and pleasure for the rest of your life.

Enjoy your jewellery from Eternally-Tru™ for 30 days. Pop the question, get a second opinion and show it to your friends and family and if you’re not delighted, we’ll refund your purchase price.

Unlike mined diamonds, when you purchase an Eternally-Tru™ Engagement ring, set with genuine Tru-Diamonds™, you know that it's 100% conflict-free and earth-friendly - making them not only the better choice for you but the better choice for all.

You can pay later with Klarna in 3, 6 or 12 equal instalments, allowing you to spread the cost of your purchase to suit your budget. 


Want to speak to someone?
Our Customer Care Team is here to help you.

0333 043 5000

PO Box 90
CF40 9BL